How Do SEO Work?
Search engine optimization, or SEO, refers to a set of practices designed to improve search engine visibility of web pages.
The most prominent way that people find and access online content is organic search, so implementing a successful SEO strategy is essential to improving both the quality and quantity of your website’s traffic.
What makes SEO so important?
For a clear understanding of what SEO is, we must break our definition down into three parts:
The unpaid listings on a search engine results page (SERP) determined by the search engine to be the most relevant to the user’s query.
In many SERPs, PPC ads (pay-per-click ads) comprise a significant part of the results.
These ads differ from organic search results because organic search results are based on the search engine’s organic ranking algorithm instead of advertiser bids.
Ranking higher in organic search results is not something you can pay for.